Look & Feel – Conceptual Designs
I was the first designer to develop the creative look and feel for Walmart's innovative Drone Delivery initiative. I explored various creative directions, including resourcing illustrations, to craft a compelling visual identity for the project. Additionally, I supported the team with design explorations throughout the product's lifecycle from conception to launch.
Drone Banner – Conceptual Designs
The conceptual designs for the drone delivery banners feature bold visuals that capture the innovation of Walmart's new service. Using dynamic imagery and modern illustrations, the banners highlight the convenience and speed of drone delivery. The design aesthetic balances technology-forward elements with approachable, consumer-friendly visuals to create an engaging, forward-thinking user experience.
Walmart Drone Delivery Splash Pages – Conceptual Designs
These conceptual splash pages for Walmart Drone Delivery highlight the service's innovation through evolving design updates. Early versions focus on clean, bold visuals with drone imagery and minimal text to introduce the concept. As the designs evolve, additional elements like subtle animations, interactive components, and updated messaging are incorporated to enhance engagement.
Drone Delivery Goals
The Walmart Drone Delivery deck highlights the vision of surprising and delighting customers with a one-of-a-kind delivery experience. It focuses on creating a seamless, efficient service that exceeds customer expectations, leveraging drone technology to enhance convenience. Additionally, the deck addresses key business goals, such as upselling in the cart for eligible customers, and strategically driving revenue growth while offering an elevated, innovative fulfillment option.
