2018 Rugby World Cup Sevens | Fan Activation

The goal was to create a fun and unique experience that would introduce UL to rugby fans who may not be familiar with the brand. The final result was having parents and children attempt to make a try against a remote-controlled tackling dummy that was certified by UL. I provided additional interactive experiences that involved a VR tour of UL labs and touchscreen displays focusing on personas and the way UL affects everyone's life.

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