UL | SCIENCE ReBrand

As Creative Lead for Underwriters Laboratories, I led the rebrand concept for the "SCIENCE Behind Securing Possibilities" initiative. This project aimed to elevate UL's message of advancing science and safety while fostering innovation across industries. My concept focused on blending UL's trusted legacy with a forward-thinking vision. I emphasized science as a dynamic force driving change, innovation, and safety in everyday life. The creative approach showcased UL’s role in unlocking new possibilities through rigorous scientific standards, while maintaining its core values of safety and trust. I translated this concept into key visual elements and messaging across digital touchpoints, ensuring that the initiative’s vision was reflected in an engaging, modern, and impactful way.

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